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The 52nd Servcorp Business Seminar at Marunouchi Trust Tower - Main

May 2016 | Servcorp

Servcorp Business Seminar is a regular event in which we invite a guest speaker to present a topic of interest, followed by networking with several professionals. This seminar also gives you the opportunity to see a Servcorp floor. If you know people who are interested in this event as well as serviced office/virtual office, please feel free to extend this invitation to them!

Click here to watch videos of our previous Business Seminars.

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Presentation Title

To localize or not to localize? That is the question.

*This presentation will be held in English

Guest Speaker

Mr. Sven Palys, International Strategy Director at Mullenlowe Tokyo

Presentation Details

Many foreign businesses find the Japanese market a particularly hard nut to crack. Companies such as Vodafone, Pret, and Ben & Jerry's have failed in the past to succeed in Japan, despite immense global success. While these issues may in part be down to structural issues of logistics and set up costs, more often than not the brands lack the right angle to connect with Japanese consumers from a cultural and social angle.

To localise or not to localise is the question. How much must a company adapt to fit in. Or indeed is it actually better to ignore the signs and stick to your guns.

Speaker Profile

Many foreign businesses find the Japanese market a particularly hard nut to crack. Companies such as Vodafone, Pret, and Ben & Jerry's have failed in the past to succeed in Japan, despite immense global success. While these issues may in part be down to structural issues of logistics and set up costs, more often than not the brands lack the right angle to connect with Japanese consumers from a cultural and social angle.

Sven is also an adjunct professor in international marketing at Keio University and director of an NPO championing human rights causes.

When

Wednesday, 22nd June
6:00pm Reception Opens
6:30pm Presentation Starts
7:15pm Networking
8:00pm End

Where

Level 20, Marunouchi Trust Tower - Main
1-8-3 Marunouchi, Chiyoda-ku Tokyo

Website

http://www.standard.co.jp/

Please note the following:

  • No Participation fee.
  • Please note that competitors cannot attend this event.
  • Prior registration required to attend this event. Persons without prior registration will not be allowed entrance.
  • If we reach our capacity before the registration deadline, we may not accept any more participants.
  • Please bring your business card to the event.
  • Depending on the number of attendees, the presentation may have to be viewed standing up.
  • Please be advised that photos and videos may be taken during this event for marketing/promotional purposes.
  • Please forward this invitation to anyone who may be interested in this event. If you refer someone and he/she attends the event for the first time, we will give both you and your referral a gift.
  • This invitation is extended to people who have exchanged business cards with Servcorp staff in the past and also to people who have subscribed from our website. If you would not like to receive the invitation in the future, please inform us by replying to this email.

RSVP NOW by June 16th, 2016 or enquire directly at the Servcorp Marunouchi Trust Tower - Main location